Location Strategy

Better Together: Collecting GIS data with Trimble Catalyst GNSS and ArcGIS Online

Better Together: Collecting GIS data with Trimble Catalyst GNSS and ArcGIS Online

Trimble is a global leader in positioning technology and Esri is a best-in-class geospatial software provider. When these two powerhouses converge, great things happen. So you may be asking, ‘How do I get the best of both worlds from these vendors? Now with Trimble Catalyst, getting high accuracy GNSS positioning integrated with the mobile ArcGIS platform has never been easier…

4 Questions to Ask When Selecting a GIS-based Asset Management Solution

4 Questions to Ask When Selecting a GIS-based Asset Management Solution

We work with a lot of municipal local government clients and have learned over the years that selecting the right GIS asset management solution these days is a critical, time-consuming task. Decision makers can’t afford to make the wrong decision when investing hundreds of thousands of dollars over a period of just a few years. So we thought it would be a good idea to review some basic questions to ask yourself when evaluating which option…

Shadow IT & Shadow GIS

Shadow IT & Shadow GIS

There are two meanings here: 1. You might be building your GIS as Shadow IT, know the pitfalls and realities. 2. Beware your GIS 'clients' may be building Shadow GIS underneath you. 

Shadow IT is a real thing. It's talked about at conferences and even has a Wikipedia page. Essentially, it is when 'unofficial' tech infrastructure is built in parallel to the official IT department; sometimes sanctioned, sometimes not. GIS could exist as a Shadow IT in both positive and negative way

Leaving a legacy: Preventing the loss of Tribal Data.

Leaving a legacy: Preventing the loss of Tribal Data.

As employees accumulate years on the job, they begin to build up an internal database of information.  A common term for this is Tribal Knowledge. Tribal knowledge is used to describe the wealth of data that a long time employee has developed, obsorbed, and retained over time. This is a fantastic resource for your organization which can....

All Moved In (Guest Writer)

Below you'll find an article in our local paper from Journalist Cheryl Wolfe of the Pantagraph papers in Bloomington, Illinois. She did a fantastic job and we wanted to include her article in our blog as a "Thanks!". 

(Reprinted with Permission)

ALL MOVED IN--Employees at Cloudpoint Geographic, Inc. are: (left to right) Jodi Hoffman, Paul Stephenson, Micah Williamson, Joe Christian, Matt Junker, Tyler Severson, and Jonathan Hodel

ALL MOVED IN--Employees at Cloudpoint Geographic, Inc. are: (left to right) Jodi Hoffman, Paul Stephenson, Micah Williamson, Joe Christian, Matt Junker, Tyler Severson, and Jonathan Hodel

 

 Cloudpoint Geographics moves to new office


Hodel plans open house
CHERYL WOLFE

cwolfe@mtco.com

 ROANOKE—These days, Jon Hodel often has his head in the clouds and is always thinking higher.

When office space for his growing business, Cloudpoint Geographics, Inc. got too small, Hodel started looking for something bigger. He found it, just a block away in the building that formerly housed Dr. Michael Meier’s dental office.

A building with several smaller rooms might not fit the needs of most businesses, but for Hodel and his employees, it was literally a godsend.

“This office has been a perfect fit for us,” Hodel said of the building. “The Lord provided for us; we couldn’t have asked for a better fit.”

Hodel said it was getting crowded in his old office on Main Street, but now all employees have their own space, in addition to a conference room and a kitchenette. And, the move kept Hodel’s business in his hometown, just where he wants it to be. There was a time when Hodel was thinking of re-locating to another town because he could not get enough high speed Internet service in Roanoke, a service that is vital to his business. But he recently found a way to get by with the service in place.

 “We don’t have fiber yet due to the cost, but we’re using the Amazon cloud, and we’re getting by for now,” Hodel said. “We have seen increased efficiency, and cost savings came into play.”

Most people don’t really understand the kind of work Hodel does unless they are very technologically savvy. Hodel is a licensed professional engineer and certified Geographic Information System (GIS) professional. His business started with him, by himself in an office with a laptop, and grew to where it is today with one part-time and five full-time employees. Their work includes GIS mapping for government utilities and public works and asset management, among other projects. Simply put, they make maps, Hodel said. But the maps are not simple.

GIS maps are detailed and made using satellite technology. They allow clients to visualize, question, analyze and interpret data to better understand patterns and trends, as well as what is happening in geographic space. They are also valuable in creating and maintaining more accurate records.

There is a growing interest and awareness of the economic value of GIS. It can be used to manage assets, such as the life expectancy of streetlights or to schedule garbage truck routes to maximize efficiency in fuel and labor. Cloudpoint performs both small jobs and big ones, like a utility mapping job in Mendota that has taken all summer.

These descriptions are only a fraction of the work that Cloudpoint is capable of doing, and they barely scratch the surface of what will be available in the future. Hodel said drones will be used as a powerful commercial tool in the future pinpointing a number of things, from agriculture applications to other commercial uses. He plans to be a part of that technology as it is implemented.

”We’re really excited about the new technology drones will bring,” Hodel said. “It’s fascinating. I really enjoy new things. It’s the engineer coming out in me.”

Hodel said he hopes to hire a licensed pilot to work with drones in the future to create another arm of his business.

The work of Cloudpoint Geographics is far above most of the public’s head, so getting his name out and helping others learn about the services he provides to gain new business is sometimes challenging.

“We find we do a lot of door knocking, and use our web presence,” Hodel said. “Most of our business comes from referrals or face-to-face marketing.”

Hodel wants to do a little face-to-face marketing with the people of Roanoke where he has lived most of his life. He has invited them to come see his new office during an Open House, on Friday, Oct. 2, from 4-6 p.m. He will be glad to explain some of the fascinating aspects of his work to anyone who is interested. And, he wants everyone to know how much he enjoys his new office in Roanoke.

“We’re really happy to be here,” Hodel said.

What is a 'Location Strategy'?

Sounds like a buzzword.

Yeah, it is, So? The point of buzzwords are to create buzz around a specific topic or idea. 

Therefore; The idea of conceptualizing your organization's Location Strategy is to get you to think about location. Some of the worst business advice is given by Hollywood; "If you build it, They (he) will come". Not necessarily.  Here's some questions to start you off: 

  • What would happen if you moved your office/business?

  • Is it important to know the location of your employees? 

  • Is it important that they know where your inventory (Stuff) is?

  • Do YOU know where your inventory is? How about your replacement?

  • Can your clients get to you? 

  • What about social media?

  • How close are you to your most valuable clients?

  • Are you causing your clients frustration because you haven't though about this?

Let me give you two examples

1. Bob the Restauranteur, He makes truly awesome Pizza, but never gave a thought to location. So he opened up his shop in his hometown. He has a short commute but he drives an hour everyday to get fresh ingredients. His little town already has two pizza places, but he has low-overhead, so he stays. He has a great website, but it's not mobile enabled. His kid brother is the delivery man, who seems to deliver a lot of pizzas to his friends outside town. Yelp had a few bad reviews of Bob's delivering brother.  Bob lasted 9 months then went out of business. 

2. Sue the City Administrator, works in the same town as Bob. But she HAS thought about Location, a lot. Infact she regularly updates her digital infrastructure (GIS) on an iPad when sewers get fixed or installed. She also keeps up with her field folks sending them paperless work-orders based on a mobile-enabled app from the general public, which are her 'customers'. She has claimed the locations of city hall on Bing and Google maps, Yelp, Foursquare, and a host of other social media. Sue is 63 and almost ready to retire, so she's training the current public works director to do all of this and sends him to lots of conferences. 

A good location strategy is beneficial to you presently and those around you in the future. With these little self-aware computers we all have in our pockets, location is common. Someone will think about your location if you don't. My advice to you is get in front of the tide. Think of some of the most effective companies; Walgreens, McDonalds, Wal-Mart, Casey's General Stores. These guys know the value of a good strategy. Location, Location, Location.